
Intelligent Virtual Assistant (IVA) Market- Global Drivers, Trends and Forecast to 2020
- December, 2014
- Domain: ICT - Telecommunications,digital technologies






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Intelligent Virtual Assistant (IVA) technology is the combination of user interface, mobile applications, and devices. At present, websites are placing a burden on end-users to find answers for their questions. However, a lot of times end-users are not able to get relevant information, due to which they go for live customer service representatives. This whole process takes a lot of time and involvement of individuals. Thus, organizations are looking for cost-effective solutions to effectively fulfill customer needs. Hence, most of the organizations are turning to use interactive channels such as web chats and IVA.
The demand for Intelligent Virtual Assistant is more from large enterprises as they have large customer base across the globe. Also, organizations are using IVA for the replacement of traditional methods of customer engagement and try to include biometrics and recognition technology. SMEs will be using IVA to improve the competition and reduce their manpower. The increase in the use of biometrics and speech recognition technology will improve the growth of IVA. The expansion of IVA in sectors such as healthcare, e-commerce and banking will offer opportunities for growth in near future.
Some of the key Intelligent Virtual Assistant (IVA) Market players included in the report are Artificial Solutions, Anboto, Nuance Communications, and Next IT. The IVA market is segmented by technology, end-users, and geographic regions. Based on technology, the market is segmented into text, voice, and animations. Based on end-users, the market is segmented into individual users, small and medium enterprise, and large enterprise. Based on geography, the IVA market is segmented into six regions: North America, Western Europe, Asia-Pacific, Central and Eastern Europe, MEA and Latin America.
This study will cover and analyse “Intelligent Virtual Assistant (IVA) Market”. Bringing out the complete key insights of this industry, this report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiative and technologies related to the market. In addition, will help the venture capitalist in understanding the companies better and take informed decisions.
1.1 Industry Overview
1.2 Industry Trends
1.3 PESTEL Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 SAM as a Segment of TAM
3.4 Related Markets
4 Market Outlook
4.1 Overview
4.2 Ecosystem
4.3 Segmentation
4.4 Porter 5 (Five) Forces
5 Market Characteristics
5.1 Market Trends
5.2 Value Chain
5.3 Market Dynamics
5.3.1 Drivers
5.3.2 Restraints
5.3.3 Opportunities
5.4 DRO – Impact Analysis
5.5 Key Stakeholders
6 Deployment Model: Market Size and Analysis
6.1 Overview
6.2 On-premise
6.3 Cloud based
7 Technology type: Market Size and Analysis
7.1 Overview
7.2 Text
7.3 Voice
7.4 Animation
8 End users: Market Size & Analysis
8.1 Overview
8.2 Individual users
8.3 Small & medium enterprise
8.4 Large enterprises
9 Verticals: Market Size and Analysis
9.1 Overview
9.2 BFSI
9.3 IT & Telecom
9.4 Healthcare
9.5 Retail
9.6 Education
9.7 Automotive
9.8 Others
10 Regions: Market Size and Analysis
10.1 Overview
10.2 Americas
10.3 Europe
10.4 Asia Pacific
10.5 MEA
11 Competitive Analysis
11.1 Overview
11.2 Anboto
11.3 Artificial Solutions
11.4 Nuance Communications
11.5 Next IT
Includes other major vendors
12 Vendor Profiles*
12.1 Anboto
12.2 Artificial Solutions
12.3 Nuance Communications
12.4 Next IT
Includes other major vendors
13 Companies to Watch for #
14 Expert’s Views
Annexure
Abbreviations
* Vendor profiles will include: overview, business units, geographical revenue, recent developments, business focus, SWOT, and business strategy
# Companies to watch for will include small private players present in the market
Research Framework
Infoholic research works on a holistic 360° approach in order to deliver high quality, validated and reliable information in our market reports. The Market estimation and forecasting involves following steps:
- Data Collation (Primary & Secondary)
- In-house Estimation (Based on proprietary data bases and Models)
- Market Triangulation
- Forecasting

Market related information is congregated from both primary and secondary sources.
Primary sources
involved participants from all global stakeholders such as Solution providers, service providers, Industry associations, thought leaders etc. across levels such as CXOs, VPs and managers. Plus, our in-house industry experts having decades of industry experience contribute their consulting and advisory services.
Secondary sources
include public sources such as regulatory frameworks, government IT spending, government demographic indicators, industry association statistics, and company publications along with paid sources such as Factiva, OneSource, Bloomberg among others.