One of the largest chemical producers in the world. The company employs more than 120K employees located in subsidiaries and joint ventures in more than 90 countries. It has customers in all sectors and almost every countries in the world.

Client wanted to understand the Indonesian Home Appliances and Footwear market segments in order to identify application of performance materials in various product segments, key players operating in the industry, gauge competition and understand customers positioning to make informed decision and build strategy.